Art and Creative Direction for the 2024 full year global and multi-franchise LEGO Disney “Spark Your Wonder” Campaign from ideation to final delivery of all global assets. Worked collaboratively with the Creative Director to bring 4 Disney franchises and new LEGO products to life in a series of YouTube videos and advertising on Disney Jr and LEGO platforms as well visuals for web and social media assets.

Developed all visual assets and key visuals for muti-franchise campaign, as well as briefing global stakeholders a long the development process.

Provided design guidance to production teams as well as global LEGO markets.

Oversaw LEGO Brand adherence, ensuring brand guidelines were not compromised at any stage of  development.

Wrote and Created DIY content for LEGO and DISNEY YouTube Audiences.

Worked closely with the creative director and production teams on selecting and casting talent.

Art directed all wardrobe, set, color stories and all on-site production.

Collaborated on music and sound and acting on set. Art Directed Stop motion video: Color and key compositions, storyboarding and hands-on directing on set. Art Directed multiple production sets in pre-production as well as on-site.

Art directed animation process of DISNEY illustrated characters and assets working closely with the Disney team.

Art Directed still photography in pre-production, on site and post production. Designed LEGO wardrobe elements and illustrated design pieces on set.