LEGO x Disney Encanto, Art Direction

Built. Brilliant.
This localized campaign launched in Atlanta, Georgia bringing the creativity of LEGO® bricks to the unlimited Black brilliance that shines in homes, communities and the national stage.

My design style was chosen due to how it shines a light on the street art throughout the Atlanta area, and the personal stories that each family has to share with the world, while aligning with the LEGO® brand.

Art and Design included over 40 billboards throughout the city, hand painted 80’ mural in Atlanta’s popular City Art Walking Tour, Booklets and Marketing Materials, Design guides and key visuals for in person events, web assets and design for LEGO.com

Capturing both the color and energy of LEGO® bricks and this vibrant city, this campain went on to be rolled out nationally through multiple cities across the USA.